Usability analysis through eye tracking of the website of Canton Ticino

ti.cheLab has received a mandate from the web service of Canton Ticino (Area dei servizi amministrativi e gestione del web, Cancelleria dello Stato, Repubblica e Cantone Ticino) to run a usability analysis of the new website of Canton Ticinowww.ti.ch.

The analysis has been done through an eye-tracking tool, which has monitored the movements of the eyes on the screen, thus allowing a detailed analysis of the paths that visitors follow while navigating in a website.

For the usability analysis a combination of empirical methods, i.e., the observation of the users while navigating in a website, with inspection methods, through which the website has been analyzed and evaluated by an expert, has been adopted. The empirical part has been run through some tests done by the final users of the website (user testing), giving them a series of tasks to perform in the website, and observing their behavior, specifically through the eye-tracking tool. This part has involved 18 users: 11 young users, selected from the students of USI; 4 deaf users (2 young professionals and 2 retired users) associated to the Schweizerischer Gehörlosenbund SGB-FSS; 3 professionals active in different fields (legal, forensic, touristic). The expert inspection has been run in order to analyse some parts of the website, specifically the internal search engine.

The report with the results of the analyis was released at the end of June 2016.

Partners Area dei servizi amministrativi e gestione del web
eLab staff Stefano Tardini, Giorgia Mora, Lorenzo Cantoni, Christian Milani
Altri collaboratori
Camilla Pessina